Resources Library by ANA

Measuring a multi-country specialist audience: The international air travel survey

Frequent international air travellers are, by their very nature, very difficult to research using in-home or in- office survey techniques. The International Air Travel Survey (IATS) was developed two years ago as a means of effectively researching...

Catalogue: Seminar 1988: Media And Media Research

Authors: Peter A. Rusby, Brian Shields

June 15, 1988

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research

Author: Paul van Niekerk

June 15, 1988

The impact and effect of new user-oriented computer facilities in media planning

The paper outlines what has happened to Media Planning, Media Buying and Advertisement Sales as a result of the impact and wide-spread proliferation of micro computers. The paper also highlights the practical problems still prevalent with Users that...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Robert Hulks

June 15, 1988

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

The publication of the first PETAR survey now enables advertising agencies to analyse the comprehensive media impact of multinational TV campaigns for the first time. In this paper I would like to examine how one particular advertiser is using the...

Catalogue: Seminar 1988: Media And Media Research

Author: Bruce Roberts

June 15, 1988

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

The last few years, especially the last few months, a wide variety of new media research-data were made available for the media departments of advertising agencies in the Netherlands. Not only because of the differences, caused by different media...

Catalogue: Seminar 1988: Media And Media Research

Author: Adri Ulfman

June 15, 1988

Editorial research on a syndicated basis

Editorial Research carried out on behalf of a single publication or some publications belonging to the same publisher is well known. Syndicated research for advertising purposes - media planning and selling media space - is well known too, but the...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Sigurd Bennike

November 25, 1987

Analysing family purchasing for better media planning

Many consumer decisions are based on evaluation processes within families with many persons involved. Up to today, this multi-person character of most decisions concerning durables has not been taken into consideration adequately. In addition to that...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Franz Böcker, Walter Hubel

Company: GfK

October 26, 1987

There are as many deals as there are programmes

The paper shows that the accelerating changes in media and advertising practices have created an environment in which programme sponsorship will thrive. Based on a thorough analysis of the main strategic trends in Europe, North America and the rest...

Catalogue: ESOMAR Congress 1987

Author: Alan Morris

September 1, 1987

The market for audience research

To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: François R. Delauzun, Colin M. Wilding

Company: British Broadcasting Corporation (BBC)

June 15, 1987